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Book Strategic Market Management by David A. Aaker (2009-12-30)


Strategic Market Management by David A. Aaker (2009-12-30)

4.4 (2267)

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    Available in PDF - DJVU Format | Strategic Market Management by David A. Aaker (2009-12-30).pdf | Language: UNKNOWN
    David A. Aaker(Author)

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4.5 (8013)
  • Pdf

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Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
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Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | Unknown pages
  • David A. Aaker(Author)
  • Wiley (1871)
  • Unknown
  • 6
  • Other books

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Review Text

  • By Blueberrytoys on December 31, 2016

    Gets you through the basics of strategic analysis and marketing concepts. Some of the frameworks/concepts are a bit high level and brief and you have to fill in the gaps but a good primer on strategic analysis.

  • By D. Greenlee on February 3, 2016

    Bought for Marketing Management class. Chapters are fairly short if not slightly vague in some regards.

  • By GundLover on December 31, 2016

    Great book that was part of one of my MBA classes. I recommended this book to a coworker who is breaking into marketing.

  • By Allie1121 on March 1, 2016

    Very nice book, have all the useful marketing strategies in a concise way.... Not wordy at all, each chapter is short, and directly to the points. Highly recommended!

  • By Selinchen on September 6, 2017

    Great book

  • By Mike on September 28, 2016

    The amount of grammar mistakes in this book is troubling.

  • By nathan wilson on February 16, 2014

    I think this book has a lot of good information that relates to the business world. The principles and concepts were tough to understand at times because of the in-depth explanations that seem to drag on. I have read some better marketing and management books over my college career. The book did add some value to my life and how to carry out the objectives of a company or organization.

  • By Peanut on August 20, 2017

    Horrible book. So many spelling and grammatical errors.

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