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Book Principles of Marketing (B&W) by Jeff Tanner (2010-08-02)

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Principles of Marketing (B&W) by Jeff Tanner (2010-08-02)

4.3 (1182)

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    Available in PDF - DJVU Format | Principles of Marketing (B&W) by Jeff Tanner (2010-08-02).pdf | Language: UNKNOWN

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3.5 (11515)
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | Unknown pages
  • Flat World Knowledge, Inc. (1625)
  • Unknown
  • 6
  • Other books

Read online or download a free book: Principles of Marketing (B&W) by Jeff Tanner (2010-08-02)

 

Review Text

  • By Guest on August 4, 2015

    Plain and simple, GET A COPY EDITOR! Holy cow this thing has so many spelling and grammatical errors it ceased being funny about a dozen pages in. I found at least one error, often more, on EVERY SINGLE PAGE!!! This is a college textbook? Seriously??? Those of us being forced to use this delightful piece of literary gold should get extra credit for being able to wade through this mess and trying to determine what the hell it is they are trying to say.

  • By Student on March 17, 2012

    This book is an absolute waste of paper and money. Taking notes out of it was frustrating, as well, because it's full of spelling and grammar errors. It literally did not look like an editor even glanced at this book. This book really relies on youtube videos, as well. It seems like every 5 pages there's a link to some vaguely-related youtube video. Not that there's anything wrong with youtube, but I personally feel like college textbooks should rely on more scholarly sources. Poor product. If I didn't have to buy this book for a class, I would have burned it. It's worth more providing heat.

  • By Desiree Salazar on July 28, 2013

    I love the fact that i got it right on time and that it wasn't that expensive. But it wasn't in good conditions but its manageable.

  • By Math Education College Student on July 21, 2014

    The author rambles on and on and repeats his points from one chapter to the next, especially in the later chapters focused on "communication". The focus is lacking and lengthy. Maybe the publisher forced the authors to write a very long page minimum, b/c it certain feels as though the author rambles on. I agree completely with the other Amazon rating, that definitions are watered down and extremely basic. This book seems to cater to lower tier college students which is why I'm disappointed w/ my college for choosing it.

  • By Nelly Carpenter on July 5, 2013

    I really liked it! Learned many things from this book and earned a great grade in class.I will highly recommend it to others.

  • By Karen Dowling on December 31, 2013

    ... was so glad that my professor decided not to use this book. I ordered it prematurely, to get a jump on reading before the semester started and was shocked to find text so sophmorically written and left leaning, being used in a college class (I'm 50). References demonizing Microsoft and praising Apply, praise for EPA, & Franklin D Rooservelt,and the premise that business MUST actively seek to improve society in general. An example used to demonstrate how "we" use marketing as individuals was, if I wanted to spend the summer in Europe and I needed to convince my parents to pay for it, how would I sell it to them. That was just in the first 3 chapters. Generally the vocabularyand presentation of ideas is not college level. Ended up with Marketing by Roger Kerin, which is much higher quality academicly than the Tanner book.

  • By Clare Mardall on February 18, 2015

    Product did not match advertised photo so I was a little disconcerted and unsure if it was, in fact, the correct book for my class.


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